Architecture that enables the identification of entities such as people and content in live broadcasts (e.g., streaming content (e.g., video) of live events) and non-live presentations (e.g., movies), in realtime, using recognition processes. This can be accomplished by extracting live data related to a live event. With respect to people entities, filtering can be performed to identify the named (people) entities from the extracted live data, and trending topics discovered as relate to the named entities, as associated with the live event. Multiple images of the named entities that capture the named entities under different conditions are captured for the named entities. The images are then processed to extract and learn facial features (train one or more models), and facial recognition is then performed on faces in the video using the trained model(s).