A fixing device includes a fixing rotator, a heat source, a pressing member, a nip formation member, a reflector, and a support. The heat source is configured to heat the fixing rotator. The pressing member is configured to form a nip with the fixing rotator. The nip formation member is disposed inside a loop of the fixing rotator and opposed to the pressing member to form the nip between the fixing rotator and the pressing member. The reflector is configured to reflect heat from the heat source. The support is configured to secure the reflector. The support is in contact with the reflector at at least one end portion in a longitudinal direction of the support.