Systems and methods of the disclosed subject matter are directed to receiving, at a server having a mobile application publishing platform, application information. The server determines a plurality of product modules based on the received application information. An affinity score for each of the product modules is dynamically determined from the received application information. The server provides at least one of the plurality of product modules for selection based on the dynamically determined affinity score. The server receives a selection of at least one of the plurality of product modules that is provided for selection based on the dynamically determined affinity score. The server generates an application that integrates the selected at least one of the plurality of product modules with the received application information so that the generated application includes a feature provided by the integrated at least one of the plurality of product modules.