Systems and methods for simplified frontend processing and visualization of large datasets are provided. In example embodiments, a plurality of data objects are accessed. One or more of data objects from among the plurality of data objects are grouped into a first group. A group identifier that identifies data objects included in the first group is created. A visualization comprising a first node that represents the first group is generated. The first node is linked to the group identifier. The visualization is presented on a user interface of the user device. User input indication a user-specified action and the group identifier is received. The user-specified action is performed with the data objects identified by the group identifier.