A system and method is presented for knowledge discovery that incorporate both human and computers to index, process, and communicate and share the knowledge and electronic contents. The disclosure provide methods of evaluating association strength of ontological subjects of collection/s of content or bodies of knowledge and/or an electronic content. The system can use the association strength spectrum of ontological subjects of an electronic content or bodies of knowledge to evaluate, classify, finding relevant content, providing knowledge bearing content related to an electronic content, and assigning a merit-value to electronic content and compositions. It also provides a platform for launching unlimited number of qualified and content reviewed publishing/broadcasting ventures or artificial beings. The system assists individuals for faster and more efficient discovery/creation of new and useful knowledge, and valuable artistic content. It also provides incentives to the owners of the ventures and a method for rewarding or compensating all contributors.