Embodiments of the invention are directed to apparatuses, methods, and computer program products for generating a rating score based on color. In some embodiments, the apparatuses, methods, and computer program products are configured to: receive at least one input, wherein the at least one input comprises at least one of a first numerical value, an emoticon, a color, or at least one keyword; process the at least one input; and generate a second numerical value based on processing the at least one input.