Provided are a rule matching method and device. The method includes: a preset tagging symbol set and a target text are acquired, wherein the tagging symbol set includes a plurality of tagging symbols (S101), the plurality of tagging symbols are symbols which are used for tagging a text according to different business requirements; a plurality of matching rule templates are determined according to the plurality of tagging symbols (S102); the target text is converted according to the plurality of tagging symbols to obtain a sequence to be matched (S103); and a matching process is performing, by using the plurality of matching rule templates, on the sequence to be matched (S104). The method solves the problem in the related art in which a rule matching method cannot match implicit text information.