Systems, methods, and non-transitory computer-readable media can train a machine learning model to output respective scores for content items based at least in part on information describing a user, wherein a score for a content item measures a likelihood that the user will select the content item to be included in a social profile of the user. A determination is made that a first user of the social networking system is eligible for a content item suggestion. A first content item to be provided as a suggestion to the first user is determined based at least in part on the model. The first content item is provided as a suggestion to the first user for use in a social profile of the first user.