A cognitive method, system and computer readable media comprising: monitoring a user interaction of a user; generating user interaction data based upon the user interaction; receiving data from a plurality of data sources; processing the user interaction data and the data from the plurality of data sources to perform a cognitive learning operation, the processing being performed via a cognitive inference and learning system, the cognitive learning operation comprising analyzing the user interaction data, the cognitive learning operation generating a cognitive learning result based upon the user interaction data; associating a cognitive profile with the user based on the cognitive learning result; and, performing a cognitive personal assistant operation based upon the cognitive profile, the cognitive personal assistant operation assisting the user by performing a personal assistant task.