Systems and methods for providing interaction between a user device and an interactive display system using near field communications are provided. The interactive display system includes a display panel configured to present visual content and near field communication (NFC) devices behind or within the display panel. The interactive display system detects a user device adjacent to the display panel using at least one of the NFC devices. The interactive display system determines a position relative to the display panel for the user device. The interactive display system exchanges data with the user device based on the position. The interactive display system may receive data that includes displayable information from the user device and present the displayable information on the display panel at or near the position for the user device. The interactive display system may simultaneously interact with more than one user device.