Methods and systems for soliciting feedback are described. One method includes providing a social media-based platform that includes a social media feed for two-way communication between designers and a curated audience, such as product consumers. Designers can post to the feed soliciting feedback from a selected audience. Audience members respond to the posts on the social media feed. Designers can provide positive evaluations of the feedback and reward individual audience members for valuable feedback, and can select specific feedback for further use and/or publication.