Invention Grant
- Patent Title: Method of generating web-based advertising inventory and targeting web-based advertisements
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Application No.: US15123915Application Date: 2015-03-05
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Publication No.: US10796341B2Publication Date: 2020-10-06
- Inventor: Elnar Hajiyev , Martin Salo
- Applicant: REALEYES OÜ
- Applicant Address: EE Tallinn Harju
- Assignee: REALEYES OÜ
- Current Assignee: REALEYES OÜ
- Current Assignee Address: EE Tallinn Harju
- Agency: Leason Ellis LLP
- Priority: com.zzzhc.datahub.patent.etl.us.BibliographicData$PriorityClaim@56b870be
- International Application: PCT/EP2015/054681 WO 20150305
- International Announcement: WO2015/135841 WO 20150917
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06F16/9535
Abstract:
Embodiments of the invention provide analytics in regard to behavioural data for improved computer-resource utilization, more particularly, in connection with a computer-implemented method of using behavioural data collected for a user (and in particular emotional response data obtained from facial images of the user) to generate or otherwise control ad inventory or ad display on the fly.
Public/Granted literature
- US20170018008A1 METHOD OF GENERATING WEB-BASED ADVERTISING INVENTORY AND TARGETING WEB-BASED ADVERTISEMENTS Public/Granted day:2017-01-19
Information query
