Embodiments of the present invention are directed to facilitating images with selective application of the long-exposure effect. In accordance with some embodiments of the present invention, virtual long-exposure image comprising a plurality of aligned frames is provided and a selection of a region of pixels in the virtual long-exposure image is received. The virtual long-exposure image is combined with one of the frames forming the virtual long-exposure image to create a selective virtual long-exposure image. The selective virtual long-exposure image comprises a visible portion of the original virtual long-exposure image and a visible portion of the individual frame that corresponds to the selected region of pixels. Additional frames may be combined with the virtual long-exposure image to create a plurality of selective virtual long-exposure image options, and the user may select one for continued use or for saving.