Systems and methods are provided for associating meetings with projects. Some implementations include evaluating a similarity between a conversation between two or more users and a set of keywords characterizing at least one project associated with a user of the two or more users, where the conversation is captured by sensor data. Based on the similarity, a listening mode is activated on a user device associated with the user. Contextual information associated with the conversation is generated from portions of the sensor data provided by the activated listening mode. A meeting corresponding to the conversation is assigned to a project associated with the user based on the contextual information. Content is personalized to the user based on the assignment of the meeting to the project.