A perpendicular magnetic recording write head includes a heater on one side of the pole tip of the main pole and a heat sink on the opposite side of the pole tip. The heater is formed of high resistivity material and is connected to a power source. During writing, power is applied to the heater, which causes a relatively large temperature gradient across the pole tip from the heater to the heat sink. The temperature gradient increases the damping of the ferromagnetic material of the main pole during writing, which increases the switching speed of the main pole.