Sending data on a network based on limiting the propagation of data based on a distance between a sender of the data and one or more receivers of the data. A method includes determining a maximum distance that a message should travel in a network from a sender to a receiver. The method further includes configuring a distance property or distance proxy property conforming with the determined distance. The method further includes sending the message by transmitting the message in a fashion that causes the message to be carried on the network in compliance with the configured distance property or distance proxy property.