The present subject matter discloses a system and a method for facilitating data exchange amongst communication devices connected via one or more communication networks. In accordance with the system and method, data may be received from one or more IoT devices of a plurality of IoT devices. The data may be associated with a first user. The data may be converted into normalized data, wherein the normalized data may comprise data of various formats. Based upon the normalized data, useful information may be extracted. The useful information may be matched with a first set of rules defined by a second user to obtain matched data. One or more products may be generated based on the matched data and a second set of rules defined by the first user. The one or more data products may be sent to the second user via a network.