A user interest analysis generator analyzes input data corresponding to a viewing of the video program via the A/V player by at least one viewer, to determine a period of interest corresponding to the at least one viewer and to generate viewer interest data that indicates the period of viewer interest. A social media generator processes the viewer interest data and time coded metadata corresponding to the video program to automatically generate a social media post, corresponding to content of the video program during the period of interest, for posting to a social media account associated with the at least one viewer.