Invention Grant
- Patent Title: Method and apparatus for improving over the top (OTT) delivery of interactive advertisements
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Application No.: US16209893Application Date: 2018-12-04
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Publication No.: US10798466B2Publication Date: 2020-10-06
- Inventor: Sandeep Guddekoppa Suresh , Krishna Prasad Panje
- Applicant: ARRIS Enterprises LLC
- Applicant Address: US GA Suwanee
- Assignee: ARRIS Enterprises LLC
- Current Assignee: ARRIS Enterprises LLC
- Current Assignee Address: US GA Suwanee
- Agency: Buchanan Ingersoll & Rooney PC
- Main IPC: H04N21/262
- IPC: H04N21/262 ; H04N21/433 ; H04N21/435 ; H04N21/478 ; H04N21/81 ; H04N21/8543 ; H04N21/8547 ; H04N21/858 ; H04N21/431
Abstract:
A simplified HTML based video advertisement delivery which can be employed by receivers using existing data protocols such as simple HTML text tracks is disclosed. Text tracks are used as a trigger to launch interactive video advertisements, then advertisement delivery is managed with reduced system load. This ameliorates the “load time” problem and can also be used to allow the user to interact with the advertisement for an extended time.
Public/Granted literature
- US20190174203A1 METHOD AND APPARATUS FOR IMPROVING OVER THE TOP (OTT) DELIVERY OF INTERACTIVE ADVERTISEMENTS Public/Granted day:2019-06-06
Information query
