Invention Grant
- Patent Title: Personalized content ranking using content received from different sources in a video delivery system
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Application No.: US16410624Application Date: 2019-05-13
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Publication No.: US10798467B2Publication Date: 2020-10-06
- Inventor: Christopher Russell Kehler , Kang Kang , Jeff Beal , Chi Zhang , Zhebang Hua , Lutfi Ilke Kaya
- Applicant: HULU, LLC
- Applicant Address: US CA Santa Monica
- Assignee: HULU, LLC
- Current Assignee: HULU, LLC
- Current Assignee Address: US CA Santa Monica
- Agency: Fountainhead Law Group PC
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/25 ; H04N21/266 ; H04N21/2665 ; G06Q30/02 ; H04N21/2668 ; H04N21/45 ; H04N21/466
Abstract:
In some embodiments, a method generates combinations of ad campaign content and media program campaign content and ranks the combinations of ad campaign content and media program content. The ranking is based on ad campaign content being shown with the media program campaign content. The method selects one or more of the combinations of ad campaign content and media program campaign content based on the ranking. Then, display of the one or more of the combinations of ad campaign content and media program campaign content is caused where the one or more of the combinations of ad campaign content and media program campaign content include ad campaign content shown with media program campaign content in a same area of a display.
Public/Granted literature
- US20190268671A1 Personalized Content Ranking Using Content Received from Different Sources in a Video Delivery System Public/Granted day:2019-08-29
Information query
