Embodiments disclosed herein are related to a method that can include discovering, by a platform abstraction layer (PAL), configuration data related to hardware associated with a media display, generating and supporting, by the platform abstraction layer, a common set of platform application programming interfaces (APIs) for displaying content on the media display according to the discovered hardware, receiving, by a platform shim, check-in instructions from a content management system, and causing, by a media player engine, the media display to display the content in accordance with the check-in instructions by using the common set of platform APIs generated by the PAL.