A lamp assembly for a vehicle configured to display a logo or other indicia in the form of a virtual image indicium. The lamp assembly includes a dark chamber having a mirror image indicium with an indicium light source associated with the dark chamber, and a light chamber having an associated primary light source. A transparent divider is configured to reflect the mirror image indicium when the indicium light source is illuminated to create the virtual image indicium that is perceivable by an observer.