An automated objective American-football evaluation system may include an American-style football, at least one sensor carried by the football, and electronics to: (a) receive a string of sensor signals from the at least one accelerometer; (b) determine a time of an initial impact of the football with a receiver based upon the received string of sensor signals; and (c) output a catch quality, the catch quality being based upon a portion of the string of sensor signals that is based upon the determined time of the initial impact of the football with the receiver.