Systems and methods for color selection are provided. A user device is configured to receive a room type selection from a plurality of room types displayed on a display of the user device, to receive a purpose selection from a plurality of purposes displayed on the user device, to determine a plurality of recommended paint colors based on the room type selection and the purpose selection, and to display the plurality of recommended paint colors on the display of the user device. The determination of the plurality of recommended paint colors is made with a lookup table that associates particular room types and purposes with recommended paint colors.