Systems, methods and computer storage media for enhancing object representations using data items selected based upon inferred user intents are provided. Information indicative of an initial object representation is received. At least one user intent related to the initial object representation is inferred based upon one or more of a plurality of artifacts related to the user and/or the user's activities. Based upon the inferred user intent and the initial object representation, one or more data items are determined that are relevant to the both the intent and the representation. The determined data items are mapped to the initial object representation to create an enhanced object representation.