Invention Grant
- Patent Title: Methods and systems for processing viewability metrics
-
Application No.: US15421089Application Date: 2017-01-31
-
Publication No.: US10825043B2Publication Date: 2020-11-03
- Inventor: Ilya Slain
- Applicant: Yahoo Holdings, Inc.
- Applicant Address: US NY New York
- Assignee: Oath Inc.
- Current Assignee: Oath Inc.
- Current Assignee Address: US NY New York
- Agency: Cooper Legal Group, LLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods and systems for processing viewability metrics are provided. A method includes receiving, by a processor of an online advertising platform, online advertisement viewability metrics collected by a system of an online content publisher. The online advertisement viewability metrics indicate whether a user of a user device viewed an online advertisement provided to the user device. The method further includes dividing, by the processor of the online advertising platform, the received online advertisement viewability metrics into a first online advertisement viewability metric set and a second online advertisement viewability metric set. The method further includes providing, by the processor of the online advertising platform, the first online advertisement viewability metric set to a system of a third-party analytics provider.
Public/Granted literature
- US20180218392A1 METHODS AND SYSTEMS FOR PROCESSING VIEWABILITY METRICS Public/Granted day:2018-08-02
Information query