The disclosed subject matter is directed to systems, computer-implemented methods, apparatus and/or computer program products that facilitate highly targeted advertising to identified audience members across social media channels. In one embodiment, a method is provided that comprises extracting, by a system comprising a processor, target audience information from one or more non-social media data sources based on one or more target audience criteria, the target audience information identifying individuals included in the target audience group. The method further comprises matching, by the system, the individuals with their respective social media profiles at the one or more social media systems based on the target audience information, and facilitating, by the system, directing the targeted advertisements to the individuals via their respective social media profiles.