Method, system and computer program product for verification of jewelry items through comparison of images captured at different time intervals. The captured images show the images of gem holders which enable one or more gemstones to be held on the jewelry item. The images are stored in a database and compared to verify a change in the settings of the gem holders. A change in the metal part or the gemstones is detected based on the change in the settings of the gem holders and/or the difference of images. The valuation of the jewelry is determined to be changed on the basis of change in the metal part or the gemstones. The invention further allows displaying, evaluating, comparing and selling the jewelry item through an online commerce platform connected to the database.