The application relates to a display driving method, device and apparatus. The method includes: acquiring a group of original gray scale data of each of pixel units of a content to be displayed in a preset display area; determining an average gray scale of each of hues in the preset display area according to the group of the original gray scale data; acquiring an original light source intensity of each of the hues of the content to be displayed in the preset display area; and dividing the group of the original gray scale data into a first group of gray scale data and a second group of gray scale data, according to the group of the original gray scale data of the each of pixel units, the average gray scale of each of the hues, and the original light source intensity; and determining a driving light source intensity of each of the hues in the preset display area; a gray scale of each of the hues of the first group of the gray scale data is a maximum gray scale in the group of the original gray scale data; and a gray scale of each of the hues of the second group of the gray scale data is equal to 0 or not a minimum gray scale in the group of the original gray scale data.