A liquid crystal display device and a method for driving the liquid crystal display device are provided. The liquid crystal display device includes a liquid crystal display panel and a driving circuit. The liquid crystal display panel includes multiple liquid crystal display pixels disposed in a matrix. The liquid crystal display device is configured to display a same picture in two successive frames. The driving circuit is configured to apply pixel voltages to each of the multiple liquid crystal display pixels separately in the two successive frames so that liquid crystal molecules of each of the multiple liquid crystal display pixels are rotated. In each of the two successive frames, a voltage value of a pixel voltage of each liquid crystal display pixel is different from that of adjacent liquid crystal display pixels. Pixel voltages of a same liquid crystal display pixel in a preceding one frame and in a succeeding frame have a same polarity and different voltage values.