A method, system, or device determine when media content is to be displayed. The method can include receiving media content on a broadcast channel from a content feed. The method can also include receiving an identifier for upcoming media content from an automatic content recognition (ACR) system in response to a trigger event. The method can include receiving overlay content from an overlay content server. The method can include storing the overlay content at a memory device. The method can include determining a time that the media content is to be displayed using the identifier.