This invention relates to a method, system and computer program for assessing enhanced dynamic keyword-based advertising campaigns, such that a site-level keyword search request of a web page is tracked, where the site-level keyword search request includes at least one search term. The frequency of usage of the search term of the site-level keyword search request is monitored, and the frequency of usage of the search term is compared with a predetermined value. At least one popular term is identified in response to comparing the frequency of usage of the search term with the predetermined value. The popular term is compared with a plurality of existing keyword-based advertising campaigns. It is determined whether the popular term is to be included in the advertising campaign included in the existing keyword-based advertising campaigns, whereby an effectiveness of the advertising campaign may be evaluated.