A method and system for assisting in shopping at a physical store (104) is described. The method includes receiving image data of the inside of a shopping cart (108) and processing the image data to detect one or more events. An event is the addition of an item (114) to the shopping cart (108) or the removal of an item (114) from the shopping cart (108). Responsive to detecting an event, the method processes the image data to identify an item associated with the event, and generates cart information based on the identified item. The cart information includes a record of items currently in the shopping cart (108). The method also communicates the cart information with respect to the identified item to a customer device (118).