Aspects of the present invention disclose a method for generating recommendation to include advertisement substance in a photographic area. The method includes one or more processors identifying a photographic area of a camera. The method further includes determining whether the photographic area of the camera includes advertisement substance. The method further includes determining a modification to settings of the camera based on a positioning and focus of the advertisement substance within the photographic area of the camera. The method further includes determining a score corresponding to an image frame that applies the determined modification to the settings of the camera.