According to one embodiment, an image forming apparatus includes a developing device, a temperature sensor, and a controller. The developing device includes a developing roller configured to develop an electrostatic latent image with a toner and is supplied with the toner from at least one toner cartridge having a storage medium configured to store temperature information regarding melting of a contained toner. The temperature sensor detects the ambient temperature of the atmosphere including the developing device. The controller is configured to drive the developing roller of the developing device based on the ambient temperature detected by the temperature sensor and the temperature information stored in the storage medium.