Embodiments of systems and methods for the rules based distribution of managed content across heterogeneous storage distributed in a network environment are disclosed. In particular, certain embodiments may employ entity rules in association with a content management system. An entity rule may be a rule specifying a set of parameters and a destination secondary storage location. When the entity rule is evaluated by the content system, a set of content managed by the content management system responsive to the rule may be determined using the parameters of the rule. Responsive content can be determined, for example, by searching the content of the content management system based on the parameters. Responsive content may be moved from the primary storage location of the content management system to the secondary storage location specified by the entity rule.