Provided are systems, methods, and devices for extracting unconscious meaning from media corpora. One or more corpora are received from one or more media databases. A number of phrases are extracted from the corpora, and then disambiguated according to natural language processing methods. One or more criteria are then selected to be used for phrase analysis, and the phrases are then analyzed to extract unconscious meaning based on the one or more criteria. The phrase analysis involves machine learning or predictive analysis methods. The results of the phrase analysis are then provided to one or more client devices, with the results containing findings of unconscious meaning for the phrases.