Wish list systems, user interfaces, and methods are disclosed. The electronic wish list system includes an application loadable onto a user device that includes a display, and when loaded onto the user device, permits a wish list creator to review and select one or more items for inclusion in an electronic wish list, communicate with a server to send to the server the electronic wish list, and to cause display of the electronic wish list on the display. The server is able to communicate with the user device and configured to receive the electronic wish list, identify product information about the one or more items, and send the electronic wish list with the product information to the application. The application permits the wish list creator to share the electronic wish list via an electronic message, and to notify a wish list owner that the electronic wish list was shared.