Implementations relate to dynamic adaptation of images for projection by a projector, based on one or more properties of user(s) that are in an environment with the projector. The projector can be associated with an automated assistant client of a client device. In some versions of those implementations, a pose of a user in the environment is determined and, based on the pose, a base image for projecting onto a surface is warped to generate a transformed image. The transformed image, when projected onto a surface and viewed from the pose of the user, mitigates perceived differences relative to the base image. The base image (on which the transformed image is based) can optionally be generated in dependence on a distance of the user. Some implementations additionally or alternatively relate to dynamic adaptation of projection parameters (e.g., a location for projection, a size of projection) based on one or more properties of user(s) that are in an environment with the projector.