A wireless device to provide mobile gamification services includes a transceiver configured to transmit data, an application to remotely connect via a network to a mobile website, to download a game from the mobile website to the wireless device, to execute the game locally on the wireless device, to execute the game via the mobile website, to redeem game rewards associated with wireless services, and to select the game rewards associated with the wireless services, a processor to control the transceiver and execute the application, a display to display the game and the game rewards, and a computer readable medium to store the application and user preferences associated with the game and with the wireless services.