A data transceiving method includes: receiving a first reference signal transmitted on a subcarrier in a target physical resource block, and performing, according to a first mapping rule, corresponding processing on the first reference signal received from the subcarrier in the target physical resource block, where the first mapping rule defines at least mapping of the first reference signal to 10 specified subcarriers in a physical resource block, none of the 10 specified subcarriers are in a DC subcarrier candidate set, and the first reference signal includes a PCRS. In the embodiments of this application, only the 10 specified subcarriers in the physical resource block that are not used as DC subcarriers are selected to transmit the first reference signal, and no additional DC subcarrier is set. In this way, a quantity of downlink subcarriers in a system does not change dynamically.