Invention Grant
- Patent Title: Methods and apparatus to estimate population reach from different marginal rating unions
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Application No.: US16355393Application Date: 2019-03-15
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Publication No.: US10856027B2Publication Date: 2020-12-01
- Inventor: Michael Sheppard , Ludo Daemen , Jonathan Sullivan , Michael D. Morgan , Edward Murphy
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman LLC
- Main IPC: H04N21/258
- IPC: H04N21/258 ; H04N21/442

Abstract:
Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example apparatus includes an association controller to generate a tree association corresponding to a union of a first and second margin of time; and one or more commercial solvers to perform parallel computations on a processor to determine first multipliers corresponding to a total number of panelists exposed to media at the first margin, the second margin, and the union by solving first equations corresponding to the tree association; discard a first multiplier and a second multiplier of the first multipliers corresponding to the first margin and the second margin; perform parallel computation on the processor to determine second multipliers corresponding to a total audience exposed to the media at the first margin and the second margin by solving second equations corresponding to the tree association, the second system of equations including a subset of the first multipliers; and determine an estimate for a population reach of the union based on the second multipliers.
Public/Granted literature
- US20200296441A1 METHODS AND APPARATUS TO ESTIMATE POPULATION REACH FROM DIFFERENT MARGINAL RATING UNIONS Public/Granted day:2020-09-17
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