A system and method for processing and enhancing utility of a sound mask noise signal, including generating, by a signal processor, the sound mask noise signal by modulating a noise signal with embedded additional information, outputting, by a plurality of audio speakers, sound signals comprising the sound mask noise signal with the embedded additional information; and receiving, by one or more microphones, the outputted sound signals comprising the sound mask noise signal, wherein an impulse response between each audio speaker and each microphone is measured in real time based on the embedded additional information.