An ultrasound diagnosis apparatus is provided, including a touch display which displays a graphical user interface (GUI) including a plurality of input buttons and receives an input of a user; and a controller which detects an input posture of the user and sets a display mode of the GUI based on the detected input posture. The GUI has a first display mode and a second display mode, and the first display mode and the second display mode are modes in which locations of at least one of the plurality of input buttons included in the GUI are differently displayed.