A tire production device is provided for pressure bonding products that are presented in a product profile (120) on a forming drum surface. The device includes a multidisc roller system (100) having a frame (102) relative to which a plurality of disc assemblies (104, 104′) are disposed along a common axis. Each disc assembly includes an actuatable arm 106 that is linearly displaceable relative to the frame, a pair of removably attached demi-discs (110, 110′) and a bearing (112) that accommodates rotation of the demi-discs (110). An actuator is associated with each disc assembly (104, 104′) for bringing the disc assemblies (104, 104′) into and out of contact with the product profile (120). A method is also provided for assembling tire components for the manufacture of tires.