An interface interaction method and apparatus for actively interacting with a virtual interface only by rotating a user head, and pertaining to the field of augmented reality technologies. The disclosure includes obtaining rotation parameters of the user head, where the rotation parameters include a rotation direction, a rotation angle, and a rotation angular acceleration, determining an interaction instruction according to the obtained rotation parameters and a preset instruction determining rule, and executing the determined interaction instruction to implement interaction control of interfaces displayed by a display component. Hence, a virtual interface interaction manner is expanded, and user experience is improved.