An environmental pertinence interface generated by an example apparatus, method, and computer program product is provided. The apparatus receives an interface request from a mobile device and location data relating to the mobile device. The apparatus queries a database to identify environmental objects that satisfy a proximity threshold. The apparatus identifies environmental pertinence digital content items when the proximity threshold is satisfied. The apparatus applies user permissions rules to determine a user-permitted environmental pertinence digital content item set and generates an environmental pertinence interface for display by the mobile device.