A retail store communications network, a point of transaction (POT) terminal and methods of using the same according to embodiments of the application can include a hand held and/or stationary optical reader for reading a bar code symbol of an item and generating a decoded out bar code data message. The network is configured so that the POT terminal can use linked or identified mobile devices by way of wireless communication, to provide a sequenced order of identified customers at the POT terminal among a plurality of discoverable wireless devices.