A system, apparatus and method are described embedding an IoT device within a credit card of a user. For example, one embodiment of an Internet of Things (IoT) credit card system comprises: a plurality of IoT hubs located within stores; an IoT device embedded within a credit card, the IoT device comprising a battery and a secure communication module to communicate with the IoT hubs; an IoT service to receive location data related to the IoT hubs to which the IoT device has connected, the location data usable to determine the stores and/or locations within stores visited by the user; and a database within the IoT service to store an indication of the stores visited by the user and/or the locations within stores visited by the user.