A server may be utilized as a content management server for receiving, validating, and formatting an object for use by a second server. The server may receive a selection of a digital communication message type, receive a set of content data corresponding to the selected message type and an indication of one or more target segments. Based on the selected communication message type, the server may validate the data. If the data is validated, then the server generates a communication message content payload object. The communication message content payload object is formatted based on the requirements of the second server, such that the second server may efficiently process the objects for distribution of communication messages using the data of the object. The second server may generate and transmit previews of messages to the first server, for review and approval by an authorized user.